Wix vs Shopify: Which platform to choose in 2023?

Choosing the right e-commerce platform to sell your products online is crucial to the success of your business. Wix and Shopify are Nocode solutions widely used by individuals and businesses of all sizes around the world.

Both platforms offer a plethora of features that make it easy to create an online store with inventory management tools, payment processing, themes and addons/modules, multilingual support...

The question is then to know which Nocode platform is adapted to the needs of your business, according to your requirements and imperatives. Our Wix vs Shopify comparison will help you decide and start off on the right foot with the right e-commerce platform.

What is Wix?

Wix is an Israeli all-in-one website creation platform designed in 2006. Initially designed for content sites such as blogs or portfolios for individuals, Wix has evolved since its inception and can also create an e-commerce site with all the necessary features.

Wix is similar in principle to Shopify and offers a wide variety of themes and customization tools to design a professional website, without any coding experience.

Wix includes an integrated Customer Relationship Management (CRM) system, several payment processing and inventory management systems, SEO and social networking tools... In short, everything you need to get your online business off the ground.

What is Shopify?

Unlike Wix, Shopify 's primary vocation has always been online commerce. However, since its creation in 2006 in Canada, the platform has evolved and also integrates many effective content management tools.

Shopify has quickly become a leading e-commerce platform for businesses of all sizes. You can easily create a professional online store with product listings, payment processing, shipping options, order tracking and more.

Just like Wix, Shopify is a Nocode platform that does not require coding knowledge and allows you to get your foot in the door and boost the development of your online store.

Wix vs Shopify : Advantages and disadvantages

Advantages of Wix

With more than 200 million users in 190 countries worldwide, Wix is well known. This popular web development platform did not become so by chance and can boast of offering many advantages to its users:

• Extremely fast set up: you can launch your online business in no time thanks to Wix ADI (Artificial Design Intelligence). Answer a few questions, and in less than 10 minutes, your business website is born!
• Affordable prices: e-commerce packages from Wix start at $20 per month and allow for up to 50,000 products (Wix advertises "unlimited" on their site, but this is not the case). Free custom website hosting and selling on Facebook and Instagram social networks are also part of all Wix packages.
• Multiple language support: The integrated Wix Multilingual tool includes over 180 languages, a significant advantage for building a global audience. Your site can be translated automatically using Google Translate or manually. The only drawback is that sites created with Wix ADI cannot benefit from this tool.

Disadvantages of Wix

Although Wix is particularly well designed, this e-commerce platform is not without some flaws:

• Limited customization options: the various Wix templates cannot be modified (if you want to change the look of your site, the only solution is to start from scratch). More advanced users may also find it too limiting due to its limited customization and fewer advanced features.
• Limited scalability: Wix subscriptions are optimized for small and medium businesses, but can quickly become restrictive if your business grows. As an example, even the VIP Business plan at €44/month offers limited storage space at 50 GB, whereas with Shopify, space is unlimited even with the Basic plan at €29/month.
• Online payment: although Wix accepts the most common payment methods such as PayPal, Visa or Mastercard, it is more limited than Shopify which also allows the use of Apple Pay and Google Pay for example. 

Shopify vs Wix : Advantages and disadvantages

Benefits of Shopify

Shopify is a feature-rich platform, optimized in every way for online businesses. Among its many advantages, we can highlight:

• A multitude of customization options: Shopify offers a wide selection of professional and well-designed themes (over 3000) for you to choose from. All themes offered are both customizable from scratch and responsive (adjusting to smartphone screens).
• Wide range of products: all Shopify subscriptions allow you to host an unlimited number of products on its platform without increasing costs. Businesses with a large product collection can also enjoy unlimited storage space.
• Flexible scalability: Shopify subscriptions are designed to grow with your online store. As your business grows, you can easily upgrade your subscription for additional features and resources.

Disadvantages of Shopify

Although it is generally considered one of the best e-commerce platforms available today, there are still some drawbacks to using Shopify:

• Expensive add-ons: among the additional features offered by Shopify, some are quite expensive and can be a hindrance for smaller businesses.
• Price and transaction fees: subscriptions are overall more expensive ranging from €27/month to €289/month. In addition, only the company's own payment gateway (Shopify Payments) avoids transaction fees (which range from 0.5-2% depending on the subscription).
• Customer support: both e-commerce platforms offer responsive and comprehensive customer services (available 24/7 via email and chat). However, Shopify only offers support in French via chat from 2pm to 5pm, Monday to Friday.

Shopify vs Wix : Comparison table of the 2 Nocode platforms

Overall, the 2 platforms offer excellent functionality for online stores. To better understand the main differences between the two platforms, check out our comparison table:

Conclusion: what is the best option for your e-commerce platform?

Both Wix and Shopify offer great value for money to create an online store. Each tool has its pros and cons and choosing the best e-commerce platform for your business will depend on your specific needs.

If you are looking for a more affordable option with a quick setup, Wix is definitely the way to go. On the other hand, if you need extensive customization options and advanced features such as unlimited product hosting and scalable subscriptions, Shopify is the best option.

Both Nocode platforms are excellent choices for launching your online store, even if you don't have technical knowledge. In order to make the right choice, take the time to evaluate Shopify and Wix in terms of features, price, scalability and customer service before making your final decision.

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