Le Figaro has launched a new platform to present the programmes of the various candidates for the 2022 presidential election. The famous media called upon Alegria.tech to realize this 100% Nocode project designed on Webflow.

🎯 Context and challenges: an event site for one of the largest French media

Le Figaro is the leading news website in France with 24.5 million unique visitors per month (source Médiamétrie / February 2022). 

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With thepresidential election approaching, the number of search engine queries on this subject has increased tenfold. Le Figaro aims to maintain its position as a reference media on political issues. This is why it called on Alegria.tech to build a new website capable of capturing this audience.

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In order to help readers choose a candidate for the 2022 presidential election, the media has launched a new platform for easy access to a view of the candidates' positions on major social issues: the programme comparator.

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To create this tool, Alegria.tech proposed a 100% Nocode solution, reliable, secure and delivered in less than three weeks.

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💡 Solution: a program comparator made on Webflow

The programme comparator allows you to select several candidates in order to inform the French about the proposals of each one on the campaign themes: purchasing power, education, family, health, immigration, security and current issues.

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Thus, the Le Figaro comparison tool, in partnership with theThomas More Institute, allows you to compare the positions of the presidential candidates in a few clicks .

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For each of the selected themes, readers discover the questions and answers given by the candidates to the major issues of the day.

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Each answer provided by the candidates is taken from speeches or verbatims collected by the media during the campaign, consolidated and analysed by the Thomas-More Institute and the editorial staff of Le Figaro. But also from the programmes made available by the candidates.

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"Le Figaro is a media that is very popular with the French. That's why it was important to make sure that the site could handle the large number of visitors expected on the page.

Arnaud Delattre, Chief Revenue Officer at Alegria.tech.

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The programme comparator is an agnostic tool that does not particularly highlight one candidate or political trend over another.

New features for readers

This new programme comparator adds new features compared to its 2017 version. For example, users now have the possibility to :

• Select the number of candidates of their choice

• Go directly to the topics that interest them most

• Consult the candidates' positions on current issues

• Share questions/answers given by candidates on social networks

The journalists and the Thomas More Institute were given access to the back office to edit the new proposals throughout the campaign in full technical autonomy.

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✅ Results: great autonomy and delivery in 3 weeks

In 2017, Le Figaro had already created a platform to compare the candidates' programmes for the presidential election.

The intervention of a developer had been necessary and all the data stored for the interface of the tool was on a Google Doc. Thus, the intervention of a developer was necessary for each update of the content. 

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This year, Le Figaro's teams called on Alegria.tech to create this comparator and take control of this platform.

In order to improve the 2017 version, the site has been entirely built on Webflow for the management of the Front and Backend interface of the comparator tool.

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" It only took me three weeks to complete this project which would surely have taken twice as long without the use of Nocode tools. Thanks to the direct exchanges with the Le Figaro teams, we have considerably reduced the number of round trips.

Valentin Rubio, Maker Visual Programming at Alegria.tech and Webflow expert.

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The programme comparator was completed in just three weeks, on half the budget of its previous version in 2017, which required a developer. 

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From now on, the 10 members of the editorial team of the Thomas-More Institute and Le Figaro have access, in complete autonomy, to a dedicated and custom-made interface to identify, validate and publish their content.

And above all, the centralisation of data on Google doc is over. An internal and secure database has been directly integrated into the tool.

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" Thanks to the Nocode solution used to create the platform, the editorial teams are autonomous in publishing content. No external help from a developer is required, everything can be configured and modified via a secure and dedicated interface.

Laurent Suply, Product & Operations Director at Le Figaro.

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🔢 Key figures:

• 3 weeks of Nocode development

• 1 single Maker to create the project

• An autonomouseditorial team

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