How do I create a blog on Webflow? Our 2023 guide

What is Webflow?

Webflow is a Nocode platform for designing and developing interactive and responsive websites, known for going very far in design customization. Although the tool is powerful and offers many features to create a blog, the handling can be complex for novices. 

Reasons to create a blog with Webflow

1. Accessibility

Although Webflow is not the easiest Nocode tool to use, it is still accessible when compared to traditional development that requires HTML, CSS and JavaScript skills.

The experience on Webflow is incredibly smooth. In a short time, you can start using Webflow by making simple changes to the visual design and structure of your content. As time goes on, you can learn to further customize your site by using the various Webflow features such as animations.

2. The Responsive

Webflow offers a preview tool that allows you to see how your post will look on different screen sizes. This Nocode feature allows you to easily test and adjust your blog elements for a better user experience.

3. The SEO

SEO is crucial for any business that wants to rank well on search engines. And when it comes to SEO, creating a blog is key.

That's why the choice of CMS (Content Management System) comes up so often in discussions - because not all are equally effective.

The Nocode Webflow platform is very powerful compared to other CMS - especially because the generated code is very light and it is not necessary to connect a lot of plug-ins.

In Webflow, it will be necessary to think about using features such as :

• The "Title" tag and the meta-description of each page
• ALT tags for each image
• Relevant URLs.

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In short, Webflow allows you to manage your entire "technical SEO" checklist.

For the more curious, we recommend you to read the study on SEO and Webflow, conducted by Uroot and Alegria.group. SEO on Webflow will have no more secrets for you.

Steps to create a Nocode blog on Webflow

If you have reached this stage of the article, you are probably convinced that creating a blog without code with Webflow is the right solution for you. Now it's time to put it into practice! You can follow these steps to create your own blog and start your Nocode project.

1. Create your account

To get started, you will need to create your account and opt for the free version. It is possible to subscribe later to a paid plan that will meet more specific needs.

2. Create a new project

The Nocode Webflow platform provides you with some free templates to launch your first Nocode blog. These templates will allow you to have access to the editing of the pages and the panels of the CMS. This will allow you to save time and focus on creating content for your blog. Afterwards, you can of course customize your blog.

3. Customize

• The collections

A collection is a database in which content can be stored and dynamically referenced throughout your site. Each collection corresponds to a different type of content, and the individual content items in a collection are called "collection's items". This is where you will define the construction of your items (Title, subtitle, date, image, text, ...) to write them more easily.

• Typography

You can easily customize the font and color of the elements to create a design to your liking. If you can't find your favorite font on Webflow, you can download it and implement it in the settings.

• The images

Now that your graphic design is defined, you can add images to give a more lively look to your Webflow blog post, and thus keep the attention of your readers.

Very important point: remember to compress your visuals in WebP format in order to improve the page loading time and therefore your SEO. Again, don't forget to add an alt text to your images. This is an important criterion 

• Advanced functionality

For the more experienced, it is possible to import data from Airtable to your Webflow collection using the Nocode Nobull or Whalesync tool for example.

Importing data from Airtable to Webflow can be useful for presenting structured data, such as blog posts.

To do this, you must:

1. Connect your Airtable account and your Webflow account to Nobull.
2. Select the data you want to import and map it to the corresponding fields in your Webflow collection.

Nobull also allows you to set up matching rules for data, such as converting date formats or removing special characters. The tool also lets you preview the data before importing it into your Webflow collection. It's quite handy you'll see.

5. Writing & Publishing

Now you have all the information at your fingertips. You should be ready to go!

• Prepare the article

You've reached the final stage. The structure of your blog is ready: you just have to write your first article and check the preview before publishing.

• Publish and update content

Your article is ready. All you have to do is publish it to make it appear online. Don't hesitate to come back to your articles to update information.

In summary

It is important to note that to create an effective and attractive blog, one must also have a good understanding of good blogging practices, even with a Nocode solution, such as writing quality content and SEO.

By following the steps outlined in this article, you can create your first Nocode project in no time and publish content to reach your audience. However, if you are looking to integrate a blog into your Webflow site, it is essential to have a paid version or to be accompanied by a Nocode agency, such as Alegria.solutions, to take full advantage of the advanced features of Webflow.

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