The best Nocode tools for marketing in 2023

In 2023, marketers are faced with a number of challenges, such as improving lead acquisition, promoting their company's brand awareness, understanding SEO and content writing issues, creating communication spaces (newsletter, blog, social networks...), community management, growth hacking, press relations, and so on.

Marketing functions are changing so rapidly that it can be difficult to identify which areas to prioritise and which tasks to automate. In response, a host of Nocode tools have emerged to assist marketing teams in harvesting data, automating recurring tasks, and even creating bespoke digital tools and unique web pages. ⭐️

Different types of tools are used by marketers depending on the use case. CMS creations, task automation, creative Nocode tools for content creation, web pagebuilder... We have ranked for you the best Nocode tools according to use cases. 💡

What are the benefits of Nocode tools for marketers?

Marketing is probably one of the areas that has benefited most from Nocode tools. On a daily basis, a successful marketing team uses a myriad of Nocode software to improve the efficiency of all its actions.

Martech" (Nocode tools for marketing) can be classified into six categories:

📲 Creating pages and applications

🔍 Analytics and SEO

👩🔧CRM and internal management tools

🎨 Design and content for social networks

🙋♀️ Form builder

🛠 Automation

These tools do not require any computer development skills. However, while some of them are very easy to use, others require a greater investment in training and learning. In any case, with a little willpower, the Nocode tools are accessible to all, whatever the level of computer skills.

📲 Best nocode tools to create websites and applications

In marketing, the creation of web pages is indispensable for many cases such as the creation of a landing page, the launch of a new product or service, a lead collection form, the presentation of a newsletter or a new event, etc.

Depending on your needs, there are several tools available to quickly create the website or application you want. Here are some examples.

Bubble.io

It is probably the most popular and most complete Nocode builder of web/mobile sites and applications. It is so powerful that many companies like MonHangar.fr have built their product without a single line of code. But beware, even if the learning curve is fast and fun, Bubble.io requires some training and practice to be used properly. The software is so powerful, that some Makers (Nocode developers) have managed to replicate applications like Twitter or Airbnb without knowing how to code.

If you are looking for a high end website, webapp or mobile application builder, Bubble is for you and many templates are made available by the editor and the community.

Webflow

Adirect competitor of the famous Wordpress, Webflow allows you to create internet pages and entire websites via simple "drag and drop". Like Bubble, Webflow is accessible to everyone, but requires some training to be used effectively. It allows you to create any type of page such as an e-commerce site, a showcase page, a blog, a landing page or even a comparison of presidential candidates' programmes, etc.

A marketplace is available to users and is regularly enriched by new contributors every day.

Bravo studio

Bravo Studio is a visual creation platform for web designers. It allows to transform Figma projects into iOS and Android applications that can be used and published on the different mobile app stores. Bravo Studio intelligently recognises animations and interactions between different pages via tags placed by users. It is also possible to connect its application to many others via any API to for example automate the management of stocks of its commercial app with Airtable or to add a payment system with Stripe.

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Dorik

Dorik is an excellent choice for quickly building a landing page or e-commerce page. If the tool allows anyone to build in record time a functional web page according to their needs, it is important to specify that the features they have are limited compared to Bubble.io or Webflow, especially regarding the "Front" part.

Shopify

It's the perfect tool to create a functional, user-friendly, fast and payment-enabled e-commerce page in the blink of an eye. With Shopify, it's easy to create your own e-commerce platform. Many integrations and applications are compatible with Shopify. For example, it is possible to automate payment processes, create a shopping cart for users, have integrated stock management, etc.

Many businesses are moving to Shopify to acquire more leads and gain better visibility on the internet.

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🔍 Analytics and SEO

Nocode SEO tools help content creators to improve their rankings and positions in search engines. These platforms analyze and propose page optimizations to help web creators. For marketing teams, the SEO performance of a Nocode tool is a key factor in the success of web projects such as showcase sites, blogs and e-commerce sites.

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Semrush

This is the most comprehensive Nocode SEO software to date. In particular, it enables you to search for the most relevant keywords on which to position yourself, offers page analysis to indicate changes to be made, analyzes your competitors, automates the creation and sending of a follow-up of your positions, and much more.

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Mangools

Mangools is a platform similar to Semrush, enabling marketers to boost their search engine presence. The tool is particularly popular for its easy-to-use interface, even for novices. A difficulty score is assigned to each query analyzed, indicating to users the type of effort required to gain visibility.

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👩🔧 The best nocode tools for internal management

In order to coordinate their actions, marketing teams need an internal management tool to plan upcoming campaigns and tasks. Thanks to Nocode tools such as Notion or Airtable, it is possible to create a customised tool capable of centralising all documents in an automated and intelligent manner with different views for different users.

Just as for a sales team, the Nocode internal management tools have become the daily routine for these business teams.

The best Nocode tools for marketing in 2023

After basic training in these tools, the time saved by the automation of tasks and the new organisation of teams allows everyone to have a better overview of the tasks to be accomplished.

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By choosing a Nocode tool, marketing teams also gain flexibility. Only the features that interest them are added and the tool can evolve as they see fit according to future needs. This allows them to be more efficient and to remain focused on the essentials: awareness and acquisition.

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Notion

This collaborative platform allows the centralisation of all the content production of a company, for private and professional use, as well as documents internal and external to the organisation. Notion is part of the Nocode tools known as "Swiss Army knives". 

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For example, with Notion, it is easy to add calendars, charts and even Kanban cards, in order to create a task tracker for different people in the same team. 

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Example of a customised view of a marketing team's tracker

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Finally, Notion has the particularity of producing with little effort a tailor-made tool that is not only efficient, but also visually pleasant to use and ergonomic.

Airtable

Airtable is also a tool in the "Swiss Army knife" category, which is difficult to classify because of its multifunctional aspect and its modularity. In concrete terms, the application allows you to create Nocode spreadsheets, which are themselves grouped in the form of databases. At first glance, Airtable looks like Excel or Google Sheets. 

However, Airtable is much more feature rich and allows for simple creation of online forms, project management tools or a customised CRM as required. Several "Views" are available to present data in different ways. It is also possible to add kanban cards, diagrams, calendars and a host of other features. Airtable has a database of templates that is largely community driven. 

Special mention must be made of the "interface designer" feature, which automates the creation of graphics and provides access to a pleasant, easy-to-use visual interface for teamwork. Sharing these interfaces allows your collaborators to immediately understand what is expected of them and where. This will help you avoid gas-factory-style BBDs.
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Trello

Trello is a Nocode tool that allows marketing, HR, sales and creative teams to centralise the actions to be carried out within the same company. Thanks to its API, this SaaS software has a multitude of integrations with other popular tools such as Google Drive, Slack, Airtable, Gmail and others.

Slack

Slack is a fun and practical way to communicate with your teams, but not the only one.

This discussion platform also allows you to connect to your customers, friends, communities, etc.

The network is divided into "Workplaces" and each workspace has different channels, private or public. Slack's strength lies in its API. This allows the tool to be connected to a multitude of others, as well as to popular mobile applications. Thanks to tools such as n8n, Make or Zapier, users can set up numerous automations and customised notifications. This makes for a leaner and more efficient workflow.

🎨 The best nocode tools for Design and Content

Nocode tools for visual creation are generally more limited than traditional creative tools, with the exception of Figma, which is aimed at both experts and laymen. These SaaS platforms are very useful for quickly creating visuals and communication elements without special training. This allows you to move forward more quickly with your projects and to do without the intervention of an intermediary.

These Nocode tools are generally used to create social network posts or marketing campaigns.

Canva

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Canva is a great marketing tool that allows you to create business cards, posts and images in every social network format, website banners, resumes and more in a matter of moments.

The library of templates and images available is almost unlimited and via a simple "drag and drop", you can add your own illustrations to your graphic projects. 

Note that it is possible to share and even work remotely on a project in real time by sharing the URL of the project.

In order to make full use of the tool's resources, it is not necessary to be an expert in photo editing. However, many features and illustration packs are not available with the free package.

Figma

Figma is without doubt the most complete Nocode design tool, but also the most difficult to master. Many features are accessible to the uninitiated, but to fully use the tool, a real training effort is necessary. If Figma has become so popular, it is thanks to its API, which allows Figma to be connected to an infinite number of design software, but also because of its SaaS aspect, since this professional design tool allows several designers to work together on the same project in real time. The use cases are numerous and allow, for example, a client to see the progress of a project at any time and even to leave opinions and comments to help the designers.

Figma has a marketplace where, every day, hundreds of new templates and plugins are added by the community.

🙋♀️ Forms builder

Typeform

Nocode's form creation tools help to optimise the decision-making process and understand the internal and external interests of a company. They are also very useful for understanding customer interests by creating personalised surveys that are fun to use without any computer or design knowledge. Many optimizations are possible with Typeform forms, in order to process andorganize the collected data. The editor and the community regularly propose new templates to create more and more efficient, but above all, personalized forms.

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Tally

This custom form builder is intuitive and visually pleasing to use.

With simple "drag and drop", the user integrates formulas and logical connections without knowing how to code.

Note that Tally allows multiple integrations with Nocode tools and their APIs to retrieve and reuse the collected data.

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Airtable

Airtable is an unclassifiable, multi-faceted Nocode tool for creating online forms. The "form view" allows you to collect data and enrich your Airtable databases via easy-to-use online forms. 

Simply fill in the table with the possible questions and answers to create any kind of form such as a Quiz, a survey, a test, an onboarding document, etc.

With a paid subscription, it is even possible to modify the visual aspect of your forms without any limit of questions.

Example of an internal survey conducted by the Marketing team

🛠 Automation

Automation has now become a key element in marketing teams. In particular, it saves precious time inenriching and cleaning CRM data and thus helps to obtain reliable data and to better segment its prospect/customer audiences. 

Automating reporting is another example that is essential for any company. The objective is to obtain a global view on all the acquisition levers and thus better manage investments.

Another use case is the creation of fully automated nurturing campaigns. This means creating numerous email or action steps on LinkedIn or Twitter based on specific events such as webinar registration.

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Automation therefore allows us to reduce the time spent on time-consuming and redundant tasks and to concentrate on actions that require more thought. Thanks to APIs, most of our favourite applications and software can be connected to others. By automating these actions, time is saved every day and human errors are avoided.

Make

Make proposes to build automations between applications or software with an API. Users have a visual interface, with a graphical workflow. Each application is represented in a bubble that can be connected to others. Automations are triggered without intervention - as soon as an event decided by the user is triggered for an action to be executed.

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Zapier

Like Make, formerly Integromat, Zapier offers to build automation schemes between software or applications with an API.

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Zapier is a key player in Nocode automation. Indeed, its library of compatible applications is the most complete on the market. Unlike Make, the workflow interface is not laid out in "bubbles", but in a list. For some users, this intuitive interface is more intuitive than that of Make but less fun.

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We have also made a comparison between Make, Zapier and n8n if you want to know more about it.

Conclusion

Nocode tools have become indispensable for acquiring leads, monitoring the data collected, creating sites and pages quickly, but above all for automating the management of repetitive, time-consuming or human resource-intensive tasks. 

Marketing teams can manage their campaigns from A to Z in complete autonomy.

Automation is probably the most interesting feature for those businesses that have to manage large volumes of data and contacts. 

There is a long list of Nocode tools adapted to all marketing use cases (communication, growth, PR, community management) that allow you to save time and scale up. Each team will be able to build its stack according to its needs and internal organisation.